September 17, 2009

I’m not a creative director but…

Posted in Who was the advertising genius... at 10:02 am by R

Gabrielle Reese

Gabrielle Reese for Purevia

I’ve seen this ad a couple times in magazines I subscribe to and it drives me NUTS! I’m no creative director, but I’m pretty sure I can’t be the only one who finds it unappealing that this Purevia plant appears to be growing out of Gabby’s armpit. Ummm…gross!

And it’s the image for their home page…only animated! To me it looks like a very long, green armpit hair. Natural I can understand, but is this some subconscious hippie thing?

Just an observation. Am I alone on this one?



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