July 20, 2009

Cashing in on Twitter’s Value

Posted in Measurment, Social Media at 11:36 am by R

An AdAge article published today tags a number to the value of coverage Twitter generates in one month…and it’s big. $48 million big.

And that $48 million is just for the past 30 days!

We knew that Twitter’s influence was big, but let’s face it, everyone’s been begging for numbers to give some sense of the value.

Here’s the break down:

  • 2.73 BILLION impressions
  • 57% was TV contributed PR value
  • 37% was newspaper contributed PR value
  • 5% was magazine contributed PR value

This is powerful information for PR practioners to be able to convince clients that Twitter and social media are critical pipelines for distributing information.

The big question is will Twitter continue to be the big thing in social media? The growth has been substantial since the beginning of the year — even history making with events like the Iran elections and the passing of Michael Jackson — but can Twitter sustain it’s media darling status?

~R

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