January 3, 2009

Brand Politics

Posted in In the news tagged at 1:39 pm by R

I just read an article on MSNBC about a KGB-trained official who supposes that by 2010 the US will essentially be split up and auctioned off to six different countries.


Now, no doubt we as a nation are facing some serious challenges that force us as the America people to ask who we are, what we stand for and how we’ll stand for it. But there is one simple, brilliant reason this Russian hypothesis holds no water.

America is the strongest brand in the world.

Ask anyone. ANYONE. They know what America stands for. Chief among them, the basic tennants of our Declaration of Indepencence, Bill of Rights, etc.

Let’s face it: our forefather’s were some serious PR gurus. The laws of the land also happen to be the brand of the land. And it’s pretty binding. Brilliant strategy! Even in places where regional pride runs deep (Texas, Montana) the sense of American patriotism is deeper still.

As citizens, we are so entrenched and enamored of the American brand, no portion of the country would simply jump ship and report to another leader, another capital. Despite the occasional gripe, we know as a nation, we simply work better together.

And why do we work so well? Because at the end of the day we all look to the same brand promise of America and strive to keep those characteristics alive.

So yes, our economy is experiencing strife. We got through it before during the Great Depression by adhering to the brand and stressing the “pull-your-self-up-by-the-boot-straps” mentality, which is uniquely part of the American brand.

Yes, our position in the world is tarnished, largely because the American leadership’s actions deviated from the American brand promise to the world.

So, now that it’s 2009 and since we have a new administration taking office 1/20/09, we have the opportunity to refresh the brand, recommit to the brand promise of America and prove why we’ll remain one nation under God.

Ok, so this post is a little rah-rah America! But it serves my point. It’s easy for us to get wrapped up in the mentality we were raised with: saying the Pledge of Allegiance every morning, singing the National Anthem at special events and sporting events, proud flags flying at schools and other important buildings…including post offices.

Quietly, effectively, completely. The American brand isn’t just a symbol. It’s a tradition and a way of life not even Starbucks can achieve!

So the Russian political scientist may believe he knows a thing or two about world politics, but he clearly doesn’t know the first thing about branding and its incredible power.

Case closed.



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