December 5, 2008

Call it like it is…

Posted in Uncategorized at 8:59 am by R

Lately the phrase “these economic times” has been getting more play than a new Britney Spears single. And to be honest it’s starting to grate on me.

The business news has been overwhelmingly negative and yet we refuse to use the word “recession.” Well, it’s here. And as a matter of fact it’s been here for an entire calendar year!

So can we please quit with the “these economic times?” Because these economic times are a recession.

And now that we’ve established that, can we turn to telling the stories that will inspire confidence?

I’ve got at least three clients whose national-caliber news has gone completely ignored because it’s not negative enough. Er, rather, “Not really the story angle we’re interested in telling.”



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