August 21, 2008

It’s DNC Madness. . .

Posted in Current Events, Political Punditry tagged at 8:44 pm by SD

All political affiliations aside, the Democratic National Convention is coming to Denver and it’s coming fast!

In less than five days, the Democratic National Convention will officially kick-off in Denver. Close to 70,000 delegates, elected officials, celebrities, protesters and members of the media are expected to descend on Denver. Not to mention, one of the most talked about presidential candidates ever.

You can almost feel the tension in the air as Denver residents wait to see just how Denver will withstand this Convention. 

Are we truly ready for this? Will our transportation system handle the massive influx of people? Can our police force control the protesters? Will Denver citizens still come downtown to experience the festivities? Will our economy truly see a bump as a result of hosting it?

While I can’t answer these questions yet, I can tell you a few things I’ve learned as a PR person about the DNC. Most of these things can be applied to any situation where there is a large event happening!

1. If its not DNC related, don’t pitch it. If you don’t have a breaking news item or a DNC-related story, don’t even try to call a reporter. They’re already operating with a smaller staff and they’re trying to cover a major event so resources are short and time is limited. Save your soft news pitch for September. In fact, save it for mid-September, because that is how long its going to take to recover from the madness.

2. Make yourself a resource to the media. Offer a new angle on the DNC or a new source. Reporters are under pressure to put together a DNC story so be creative while staying relevant and offer a unique news hook.

3. No matter what, your client will get involved in the DNC. Whether it’s having a party or preparing for a potential DNC-related crisis, your client will get involved. Use this opportunity to be a part of a historical event and find a way to help out with a project. You’ll be amazed at what you learn. I’ve had the opportunity to work on some pretty amazing stuff in the past couple weeks!

I’m sure I’ll learn much more as everything kicks off in the next few days. As the DNC happens in Denver, I’ll try to blog about my experiences with it. From the events I’m attending to Denver’s experience with it so stay tuned for more updates!

-S

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