July 2, 2008

A Little Easier to be Green

Posted in Green tagged , , at 9:01 am by R

The Cut Me Some Flack crew is always looking for interesting new applications for major buzz words and categories. Today’s word is GREEN (AHHHHHHHHHHGGGG! — if you ever watched Pee Wee Herman as a kid, you’ll get that.)

Green is the theme of 2008 (and hopefully 2009, 2010, 2011, 2012…). As such a lot of products are making their way into the market for consumers to consider. UMB Bank has recently launched a unique way for people to get their hands on these great products through their new EcoRewards Visa, which launched earlier this week.

UMB Bank has teamed up with EnergyStar, Green Seal and the Forest Stewardship Council to offer the UMB Green Rewards Visa which assigns double points to purchases certified green by the above agencies.

Now, this is cool news for green-conscious people, such as myself, but the bigger news is the trend this will set off. UMB’s Green Rewards Visa is really the first application of this kind that creates incentive for consumers to choose green products by giving them double points for environmentally considerate purchases. And I quote:

ENERGY STAR®, Green Seal™ and the Forest Stewardship Council® officially endorse the Eco Rewards Visa® Card as a unique and valuable tool in helping consumers make smart, eco-conscious decisions. These third-party associations certify and substantiate the standards for environmentally-safe products and practices.

Qualified green purchases will include everything from energy-efficient light bulbs to ENERGY STAR appliances.  Cardholders will simply need to complete a basic online redemption process to claim these double points. Points may still be redeemed for cash, merchandise, gift cards or travel; however, points may now also be allocated as a donation to a variety of local and national environmental organizations, including Bridging the Gap (Kansas City, Mo.), the Denver Botanic Gardens (Denver, Colo.), Forest Stewardship Council (Reston, Va.), The Open Council for the St. Louis Region (St. Louis, Mo.),  James River Basin (Springfield, Mo.) and Rocky Mountain Institute (Denver, Colo.). Additional partners will be announced in the near future.

I say look for copy cats coming soon. Sooner than soon. Everyone is going to copy this one – stat. This is a revolutionary way to get consumers to actively choose green. And the more green we buy, the more green can thrive and down the road there will be a tremendous impact on the planet in a positive way.

If you’re in the Denver, Kansas City or Phoenix markets and surrounding areas check out UMB.com for more information to see if this is the right way for you to color your world a little greener.

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1 Comment »

  1. Stephanie said,

    This is a great product and is one that actually extends beyond the Denver, Kansas City and Phoenix markets. Anyone, regardless of geographic location, can apply for this card by visiting umb.com/ecorewards.


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