September 2, 2009
What is the “reality” of PR?
Looks like PR practitioners may have some brand management issues on their hands.
Kim Kardashian has plans to executive produce a reality TV show about Command Public Relations, exposing the “ins-and-outs of PR.”
Don’t get me wrong, I will totally watch. I, as a practitioner myself, would really love to see what the ins-and-outs of PR are according to Kimmy K. I might be amused…
Amusing aside, the idea of a “reality” show about PR peeps really bothers me. The perception of PR practitioners is less than glowing as it is. In movies we’re always portrayed as a little bit too slick for comfort or as ditzy party planners. We’ve got a stereotype to fight, as addressed earlier this week by @lindavandeverde on Valley PR Blog. And I can only imagine that this show will make that stereotype that much deeper.
A quick Twitter search reveals that I’m not alone in my worry over the impact this show could have for the reputation of PR practitioners. @AbbieF also detailed the problems with this PR premise in a recent blog post. Abbie reminds us of the cringe-worthy reality show that was PoweR Girls, featuring Lizzie Grubman, famous not for her PR prowess, but mostly for mowing some people down with an SUV outside a nightclub in the Hamptons in July of 2001.
If E! and Kim Kardashian are doing this show, let’s get another producer, from A&E or TLC let’s say, to see the reality of PR…really. It seems the only way to fight “reality” is with reality. Any takers?