10.06.08
Feeling the Pinch
Times are decidedly tough. Newsroom layoffs abound lately and communicators fear for their jobs as the budget numbers decline (but we all know they are the ones companies most desperately need in times like these).
…and the hits just keep on coming…
Today the Associated Press reported that the East Valley Tribune, a paper I regularly work with, is becoming a shadow of its former self – withdrawing from Scottsdale and Tempe, becoming a four-day, no-subscription publication. The East Valley Tribune will still offer service seven days a week through its Website.
Worst of all…the East Valley Tribune has cut 40 percent of it’s staff.
These times call for more quality reporting to inform the public about what is going on in this nutty world!
But the fact that the publication will be devoting coverage to the Web says something important: the life of public relations is on-line. Both by innovation and by necessity, many many media outlets are taking their emphasis on-line.
~R
