09.03.08
AdAge and Al Ries, You Are Brilliant
This article, emailed to me from AdAge, is sheer genius. Al Ries manages to, in one article, do what it takes months and years of educating and coaxing many a client and potential client to understand.
Whet your whistle on these tid bits:
PR and advertising are in a symbiotic relationship. Before you launch an advertising war, you should first engage in a PR battle.
PR provides the credibility that makes your advertising much more effective.
PR first, advertising second” has been our mantra for a number of years. But PR can often be more effective if it’s based on “doing something” rather than just “saying something.
Now go read the whole thing in all its brilliant glory here!
~Robyn
